Men's Fine Lines: Eton

Eton’s company philosophy is built upon being the world's best shirt maker. Crisp morning to evening - Eton shirts never require ironing.

It's as simple as 1-2-3:

1. Wash the shirt with the placket buttoned… remove and either hang dry or place in dryer.
2. Remove from dryer promptly and hang up. A freshly laundered shirt will represent 80% of a pressed shirt at this point.
3. Body heat will remove the remaining wrinkles upon wearing. Unlike other claims for wrinkle free shirts Eton uses no chemicals baked on to the fabric which will dissipate with time.

Eton's achievement is entirely through a proprietary weaving process. When an ordinary cotton shirt is washed the cotton fibers swell, change position and fail to return to their original state during drying.